AwareLabs is a PR task list assembled to help guide startups through the initial phases of launching a campaign. While marketing my own startups I spent weeks researching PR, following successful entrepreneurs, and discussing strategy with PR professionals. Through the process I came to a conclusion. Most startups don't know how to transition from development to PR and marketing effectively. PR Agencies are too expensive and most startup teams don't have PR expertise. I built AwareLabs to provide a bridge for early startups. Gathering all I learned into a PR task list that every startup can complete, the same list professionals I spoke with use every day. The goal is to allow your startup to use funds more effectively once you do launch a PR campaign through a paid agency.
There is a temptation to think that once you've developed your startup that most of the work is done. Sadly, of course, that's not true if you want to get the best out of all your earlier hard work. AwareLab ... Read more
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