AwareLabs is a PR task list assembled to help guide startups through the initial phases of launching a campaign. While marketing my own startups I spent weeks researching PR, following successful entrepreneurs, and discussing strategy with PR professionals. Through the process I came to a conclusion. Most startups don't know how to transition from development to PR and marketing effectively. PR Agencies are too expensive and most startup teams don't have PR expertise. I built AwareLabs to provide a bridge for early startups. Gathering all I learned into a PR task list that every startup can complete, the same list professionals I spoke with use every day. The goal is to allow your startup to use funds more effectively once you do launch a PR campaign through a paid agency.