After a number of years sharing insider tips with our friends, they decided to expand their social circle and launch CellarThief with a few simple ideas of offering a place where wine lovers could:
- Select great wines that are interesting and delicious
- Buy those wines at prices that couldn’t be found elsewhere
- Not have to deal with the annoying stuffiness of weird wine descriptors
- Trust that their wines would be well taken care of every step of the way
- Learn a bit each day about wine, and, more importantly, what wines they like best
- Be delighted by a customer experience that is second to none
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