Click & conversion tracking for online marketers
Improvely helps you measure and improve the results of your advertising, social media marketing and SEO efforts. It does this by creating a complete activity profile of every visitor on your site, even before they've signed up for or bought anything. Then, once they do reach one of your goals, whether that's a newsletter signup, product purchase, or new subscription to your service, Improvely tells you exactly what traffic sources contributed to turning that visitor into a subscriber or customer.
Beyond the simple conversion tracking snippets PPC networks give you, Improvely can make clear multi-attribution scenarios, like visitors first finding your site through a banner ad, but purchasing several days later after making a Google search. Traditional conversion tracking tools only reveal the last ad click while Improvely keeps track of all the contributing traffic sources. It can help you attribute revenue to the organic traffic, SEO and ad campaigns that generates it.
Improvely also features built-in split testing tools. Testing different landing pages for marketing campaigns is key to increasing your conversion rate, but is often complicated, involving mixing multiple tools and services, and waiting on 3rd party ad networks to approve changes to your ad URLs. Improvely allows you to split traffic between landing pages without changing the destination URLs of your ads, then tells you which landing page performs the best in terms of conversion rate and revenue generated.
Many advertisers are shocked to find that 17-29% of paid ad clicks are fraudulent. Improvely helps with that as well, with built-in click fraud detection and deterrance features. Every ad click gets analyzed for quality by Improvely's proprietary algorithms and heuristics, which can spot suspicious visitors and click patterns, even across multiple ads and multiple marketing campaigns. When suspicious activity is detected, all the information you need to report it to your advertising source is prepared for you. You can also display a warning message to the visitor letting them know that you've detected the activity and will be reporting it. This is often enough to deter competitors from clicking on your ads trying to waste your pay-per-click campaign budget.
Improvely's great for tracking affiliate marketing as well. Identifying what ads, search keywords and landing pages are responsible for specific affiliate program commissions is notoriously difficult, but Improvely can do so automatically for over a dozen major affiliate networks and many independent programs.
App submitted Thu 23 Aug '12