Pulsate has launched an end-to-end marketing platform for the physical world. The start-up provides a cloud platform and its own micro-context iBeacons® that allow companies to turbocharge customer engagement.
Pulsate, which can sit behind any brand's existing mobile app, will initially be targeted at large retailers, with future plans to expand the offering to venues, and transport. "Pulsate will help companies to drive foot traffic to stores and when customers arrive, to deliver game-changing in-store experiences," claims CEO Patrick Leddy. "Imagine being able to deliver information to customers’ phones relative to their location, context and interests. Today, with Pulsate, we've made this a reality,” he said.