Reframe It

Reframe It seeks to transform the nature of the public web by creating a virtual margin alongside any web page on which users can post comments to be shared with other users and read what others have written. Reframe It makes it possible for users to place any online material in a new light. It allows each user to benefit from the insights of other users who place specific online content in context and share their reactions in the form of online marginalia.

Reframe It is easy, accessible and empowering because it enables in-stream-of-thought commenting. It’s useful for communities of people who interact around particular web content. Reframe It is the ideal tool for internal communications within communities and movements whose boundaries are vague, varied and constantly shifting. It naturally accommodates disparate levels of engagement and is particularly well-suited to small ad-hoc communities networking around the task of interpreting a paragraph. Users time-shift their community engagement so that it naturally flows around efficient moments of maximal shared interest— the moments when community members are looking at the same sentence and reacting to it. This lets them engage their friends and colleagues in the natural course of their process of learning and thinking about the world.