Shopow is a social shopping website which offers a shopping community for its members. Members can follow their friends in order to share great deals, personalised reviews (shops and products) and to help each other gather opinions and insight via our shopping Q&A. Users can also share their purchases with their friends, and they can share the content with other social sites like Twitter and Facebook in order to spread the word amongst their different friend circles. We also provide social commerce tools to retailers, who then benefit from aggregated product reviews with a social layer (friends reviews prioritised to increase trust and drive conversions). Retailers can also utilise the Shopow strike to encourage their users to easily share deals with friends on Facebook and twitter with one button, and aggregated shopping Q&A.