Social Page Evaluator

Measuring facebook return on investment

Social Page Evaluator is designed to provide an assessment of a brand’s Facebook Page value and the effectiveness of its social media efforts.

The Social Page Evaluator takes into account a brand’s Like count and the quality of its Wall interactions in the form of brand posts, fan posts, frequency of commenting, frequency of post “Likes” and an implied targeted advertising CPM rate. It is important to note that more is not always better with respect to post frequency, rather there is an appropriate overall balance, often specific to the brand’s vertical market.

App submitted Fri 14 May '10

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