The idea behind Storific stemmed from the general fact that placing orders could be easier for customers. What we noticed is that in 90% of the time, the wait staff never comes to the customer at the right moment.
Two cases are most frequent:
1. The wait staff arrives too quickly, which rushes the customer to make a choice, or 2. The wait staff seems to disappear. Leaving the customer alienated and dissatisfied.In both cases, the wait staff decides when the customer should place his or her order.
At Storific, we’ve worked to reverse that situation, using mobile technology to give customers the power to decide when to order when they are ready.
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