As small businesses start to expand, one natural avenue is through affiliate marketing where the business is confronted with staggering fees and exorbitant costs. The company is faced with a real decision to plunge a lot of money into the program with no guarantees of any real success.
An open, transparent toolset promotes collaboration among merchants and affiliates driving continuous improvement of both performance marketing programs and the marketing methods used by affiliates. Such an open platform drives down costs and self organizes which naturally increases trust.
Whopath simplifies all of the complexity around conversion tracking and organizes the information for both merchants and affiliates in an open and transparent way that encourages participation.