Zadby is an online marketplace where advertisers, marketers, and brand managers can connect with freelance video producers to create innovative product placement videos tailored for sites like YouTube, AOL, and MySpace.
What’s a product placement, you ask? It’s a movie, TV show, or computer game where a company has paid for their product to be shown, or “placed”. You know the ones I mean: The Ray Bans from Risky Business; the pickup truck given away on Survivor; the phone used in the Mobile Shout-outs in Cash Cab; those red Coca-Cola glasses parked in front of Paula, Randy, and Simon; in each of those cases a company paid to get their product “placed” there.
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