There is a temptation to think that once you've developed your startup that most of the work is done. Sadly, of course, that's not true if you want to get the best out of all your earlier hard work. AwareLab was designed by startup professionals and guides you through a check list of PR and marketing tasks to launch your campaign to take your pet project to its prelaunch at optimum level. AwareLabs is a PR task list assembled to help guide startups through the initial phases of launching a campaign. Most startups don't know how to make the ... Read more
"Better get a lawyer, son" - that's how the song goes, isn't it? Well, it's easy enough to get a lawyer alright but not so easy to get the RIGHT lawyer for you. One with the right knowledge and expertise on the case you have for them not to mention one that suits your budget. RFPattorney is a legal marketplace application that's similar to other legal apps like the recently reviewed Quigal. By utilizing the power of the Internet and social media it provides a new of connecting practicing lawyers with potential clients making it a win-win situation for all ... Read more
It is said that many businesses spend up to 80% of their time collecting and analyzing data and creating reports. While this is an admirable trait as it's essential to know what your customers want and how well your business is running, 80% is a ridiculous amount of time to spend on it when that time could be used making business decisions rather than overanalyzing them. Cyfe is a web-based business and analytical set of tools that helps you bring all your business metrics into one single location. What impact can an 80% loss in performance have on your ... Read more
It's got to the point now that everybody in business has a business card and they pretty well all look exactly the same. There have been attempts to radically alter the shape and design by creating 3D triangular business cards and all sorts of other shapes but they are really only gimmicks. Now that we have moved into the digital world with mobiles and apps ruling the roost it might be time to move onto a design more suited to those mediums. App2Card is a new advertising app for mobiles and tablets that creates impressive and unique business cards for ... Read more
Now here is one of those classic cases where an app delivers far more than you think it will when you first have a look at it. Static HTML + iFrame is a totally free marketing and promotions business application for Facebook that allows even the most Ludditesque of users to create content to soup up their Facebook promotions and advertising campaign. Static HTML (any chance of finding a more user- friendly name to call it, by the way?) provides the user with very useful Facebook marketing tools which allow both technical and non-technical users to create content for ... Read more
Goodbuzz is the beginning of a brand new form of advertising that's perfect for small businesses, artists and designers who don't have a big budget to advertise their product. It's a form of guerrilla marketing that allows you to create an advert with Goodbuzz and deposit a tip for those who view and spread the message with their friends. Everyone who then views your advert gets to split the tip money between them. So your customer wins by viewing the advert and gets paid purely for participating and the advertiser wins as they get to spread their message. If ... Read more
If you are looking to put an advertising campaign together for your business or product you might just be thinking of a series of radio ads or a set of billboards. But these days your audience may be far wider than the areas those mediums may reach. You may need a much more integrated marketing approach taking into account alternate mediums like the print and tv ads, email campaigns, social media and the web. SproutBoxMedia is an advertising app with a totally integrated outlook and is a very cost effective was of solving your promotional problems. Read more
If you are looking to put an advertising campaign together for your business or product you might just be thinking of a series of radio ads or a set of billboards. But these days your audience may be far wider than the areas those mediums may reach. You may need a much more integrated marketing approach taking into account alternate mediums like the print and tv ads, email campaigns, social media and the web. SproutBoxMedia is an advertising app with a totally integrated outlook and is a very cost effective was of solving your promotional problems. Read more
How influential do you really think you are? You know what they say...sometimes it's not so much what you know as who you know. Klout works along those lines. It is a social analytical business tool that tracks the impact that your messages make and also analyzes your friendships and professional connections and your influence on them. Klout is an app that's all about personal publishing analytics and understanding the impact of your messages. Read more
If you’re looking for a cheap and cheerful way to give your marketing activity a bit of a boost then this simple little app might well be worth considering. The only issue as far as I can see is that you’ll have to know the dates of your customer’s birthdays as well as their mobile phone numbers to make use of it. Read more