Transfer To: Airtime is money

This app is clearly aimed at the mobile network operators of the world and is billed as a ˈ"must have value added service for those targeting the ethnic market".

It’s a very simple concept but a neat and useful one. Anyone finding themselves living and working say in the UK but with loved one’s back home can quickly and easily send a mobile credit to top up the wife or kids pre-paid cellphone.

The procedure is easy to follow but requires the purchase of a Ukash voucher which is a ready-to-spend PIN code. You can get some idea as to demographic target from the site itself which states that these vouchers are available at over 50,000 UK outlets but doesn’t state where else you can get them.

From the sites home page it is easy to select the target country and enter the full international number. An amount can then be selected in the local currency. A short message can be added at this stage and the actual cost to the sender is indicated showing how much of the Akash voucher value will be needed.

Payment is made by entering the Akash PIN number before clicking the send button for instant transfer to the recipient’s mobile. At this time the sender will also receive a new PIN number for the remaining value of the Akash voucher.

Recipients receive a text message telling them of the mobile top up and senders are sent confirmation in the same way. All in all it’s a pretty simple solution.

Conclusion
A great way to ensure families who find themselves apart can stay in touch especially if it’s the breadwinner who’s a long way from home.