After the last US election, Barack Obama's chief strategist David Axelrod's skoffed when it was suggested that his boss had made a gaffe when talking about a particular sensitive subject in an off the cuff interview. At this level of Government, Axelrod stated, nothing is done by accident and every word and nuance is planned to the nth degree. You can also use this logic to produce a perfect marketing and advertising campaign. Businesses that use Instagram as an advertising medium now have a new set of analytical and marketing tools to boost their coffers.
Given that Instagram now boasts a very impressive 90 million plus active users it is easy to see how it has been utilized as an advertising medium. Them's a lot of bums on seats to sell your product to. What's more, they concentrate most of their activity on 40% of the world's top brands making it vital for strategic planning if your brand isn't one of them. Nitrogram is an advanced analytics and social media marketing platform for Instagram that was designed primarily for marketers to push their product to the max. These advertising professionals use Nitrogram to measure, benchmark and boost their presence on the photo sharing social phenomenon that Instagram has turned into. Track important metrics including the numbers of photos, the engagement of your audience and potential impressions on #hashtags and @accounts. Get notifications on new relevant photos and identify your brand's advocates and interact with fans and followers via a unified web interface. You can collect and display beautiful Instagram photos from your community on your website or Facebook page and run Instagram photo campaigns via Nitrogram to increase your reach and engage with your community.
There are many who believe that by creating a Facebook page or Twitter profile for your product the hard work is done. But it's not just a question of posting the odd piece of material to keep your customers satisfied anymore. Analytics has moved at such a fast pace of the last year or two it is now easily possible to analyze your campaign right down to the last syllable. Nitrogram analyzes all the metrics of your Instagram account giving you all the ammunition to tweak your social network campaign to get a leg up over your competition and further engage your friends and followers.