Given the amount of dithering around that Instagram has done since its acquisition by Facebook, it was really only a matter of time till someone came up with a credible alternative. However, rather than some 'new kid on the block' coming along to try and steal the almost iconic photosharing app's thunder, it is an old foe that has re-emerged. For all you newbies, Hipstamatic was the bees-knees before the Instagram revolution took hold and here it introduces its own photo sharing app for iOS known as Oggl (as in 'oggling' at photos, I guess.) This simple to use and mighty good looking app lets you capture, filter, curate and share your favorite photos.
Hipstamatic has updated itself with their new Oggl photography app that brings new shortcuts to make photosharing as simple as a couple of clicks. Some of the new features include a simple 'tap-and-hold' technique to focus, an easy drag to set the exposure and a snappy double-tap to love photos. Oggl is a “capture-first” shooting experience that uses Hipstamatic’s beautiful lenses and films and comes with five pre-loaded 'favorites' for situational shooting - landscape food, portrait, nightlife and sunset. For the first time ever, you can now edit a photo after it has been taken so that you can experiment with different looks and then simply tap it to preview how it will look before you take your shot. Share your best photos to your Oggl profile to curate your personal story or browse the many feeds that have been curated by the Hipstamatic team as well as some talented photographers from around the world. Using the 'my collection' feature, you can view your photos and have them showcased right next to all the photos that you’ve curated from around the community. Finally, you can share your artistic masterpieces to Facebook, Twitter, Instagram, Foursquare, Tumblr and Flickr and tag the location and other Oggl community members in your photos.
While Oggl is fundamentally a free photo application you might want to subscribe to get the best out of it. There are a couple of options - quarterly for under three bucks and yearly for under ten - and this ensures that the app is more about having fun with your photos than it is about advertising. Yes, thankfully it is ad free. For your dollars, the developers offers access to Hipstamatic's entire catalog of current lens and film gear with new stuff guaranteed each month. When Instagram was purchased by Facebook there was a lot of talk about the monetization of your photos featured there and a lot of people were looking for an alternative and now they have one. Right now it is only available for your iDevice but there'll be an Android version coming in the next few months. Only time will tell if Oggl will make its mark on the photo share world but you can be sure, with the Hipstamatic name attached to it, it is a quality product.