Most businesses are guilty of telling customers the old chestnut “we value your feedback” but in a lot of cases this feedback just ends up in an in-box with no organization or prioritization attached to it. This pot-luck approach to getting voices heard doesn’t do much for the confidence of customers and even less for the reputation of the businesses concerned.
Of course another way to test the market or gauge the mood is to spend money on research and engage well paid analysts and statisticians to tell you where your business should be going.
Neither of these options is likely to float too many people’s boats but there is a third way and it’s a kind of automated mixture of the two.
Feedbackroad.com provides a platform for customers to simply click a button on your website and put in motion a chain of events that will not only give you feedback, ideas and suggestions but will also show you what the majority of them consider to be priority.
With the ability to see the comment thread of all discussions it’s easy to see how you can get up to speed with what your market wants and react accordingly. The system also updates customers automatically with progress reports on any of the ideas or suggestions they have either posted or supported with a vote.
As a way of organizing your customer feedback function it’s a simple and easy to use application that will help you and also signal to customers that you’re listening and reacting to their requests. It could also help market your business with every idea detail page linked to Facebook and Twitter allowing customers to share the idea with friends outside of the immediate customer community.
A priceless addition to any business that wants to take customer feedback seriously but is struggling to find a way to do it justice. And any business not wanting to take feedback seriously probably shouldn’t be trading anyway.