HotJar Insights: A comprehensive website analyst to get to know your visitors better

Review posted Mon 21 Jul '14
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Have you ever wondered why some websites are easier to use and more user-friendly than others? It's not just chance in a lot of cases. There's a lot of hard work and analysis behind it. Some businesses spend vast amounts of money every month trying to work out how viewers use their web and mobile sites. They examine the least and most and popular areas of a site and work out what works and what doesn't. They view heatmaps, collect feedback with an aim of improving a site's bottom line. The express intention, of course, is to make it more profitable by turning casual visitors into genuine customers. HotJar Insights is a brilliant web and mobile site analytics application that does all that and more. It offers heatmaps, analyzes visitor sessions, creates polls and surveys and even recruits user testers to help turn your site into a viewing delight.
HotJar goes above and beyond the call of duty with this analytics application. It delivers an unlimited number of insights from all of your web and mobile sites – that’s unlimited sites, users and traffic - so you can easily see just how your visitors are really using your website. What's more, in a mobile app first, they've even ensured that each feature works just as well on your mobile device as it does on your regular desktop. And, at just under thirty bucks a month, it's a tenth of the price you might pay elsewhere. HotJar features everything from click and scroll heatmaps to complete visitor session playback as well as offering feedback polls, responsive surveys, funnel and form analysis and proactive chat to discover what your viewers really want and enjoy on your website. Heatmaps are there to give you a better understanding of what your users want, show interest in and actually do when they visit your site. These offer the strongest indicators of visitor desire and motivation. HotJar delivers a complete visual map of all your visitors' clicks and taps and other mouse behavior. You can use the feedback and exit polls to improve the performance and experience of your visitors and even target specific visitors with unlimited questions anywhere they turn up on your web and mobile site. It’s easy to create your own responsive surveys and collect answers in real-time from any of your devices. Online surveys can be distributed via web links, emails or you can even be really clever and invite your visitors to respond just before they abandon your site so you can find out if there was a reason for them leaving. Your analysis can be very specific and you can find out where you need to improve by identifying specific pages or the steps that gave visitors the most problems. You'll improve your online form completion rate, as well, as you discover which fields take too long to fill, which are left blank and why your visitors suddenly abandon forms and pages.
HotJar Insights gives you all the website analysis that you will need and hopefully, give you a better understanding of the needs of your visitors. It eliminates the guesswork as to why your website isn't as successful as you'd hoped it would be and helps you iron out all those things that people turn away from and aren't interested in. HotJar would be a great help to UX and UI designers, web developers, product managers and analysts as well as marketers, agencies and consultants who want to understand the wants of their customers a little bit better. Analysis is one of the boom industries right now and HotJar is a very powerful weapon that reveals accurate website user behavior and the visiting experiences of viewers in one central tool. It gives you the big picture of what’s going on with your website as well as giving you a better idea of how to improve your site's UX and conversion rates.

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