CartStack: Follow up on incomplete shopping cart transactions

Review posted Mon 31 Dec '12  ·  120 comments
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It's said that nearly three quarters of all online shopping cart transactions don't get completed before going to purchase, for one reason or another. It may be that the customer doesn't have their credit card readily available or they don't understand the form they are filling in. It might even mean that their dinner is ready and they will  have to "finish it next time." So, you've done all the hard work to lure the customer  to your site, they've made a decision on buying something but you don't get the dollars. What can be done to encourage those people to finish off their purchase and make your bank manager happy? The answer lies in this eCommerce and marketing application called CartStack that follows up on your incomplete transactions and automatically does everything in its power to encourage completions bar sending the boys around.
 
Back in the good old days where lay-by's and lay-aways ruled the roost, shops would take down your name, address and phone number so that they could contact and remind you if you haven't picked your goods up by a certain date. So why miss the opportunity to continue down that path by following up on potential lost shopping cart sales? After-all, the customer has already made the decision to buy. Now they might just need a little reminder to spur them into action. Converting abandoned carts into sales can be as simple as reminding your customers that their products are still on hold and that you value their business. CartStack helps ecommerce companies re-capture lost sales due to the abandonment of their online shopping carts. Studies show that about 70% of all carts created are abandoned by consumers before the completion of the checkout which is a huge opportunity loss. It's hard enough and costly enough to get customers to visit your website in the first place and there is still no certainty of purchase when they get there. CartStack completely automates the process of a simple yet effective re-marketing system by sending out an email to encourage your customers to finish checking out and reminding them of the fabulous product that they have chosen. The app sits behind your existing e-commerce website (javascript snippet) and can be integrated in less than 30 minutes.
 
CartStack reckon that by following up on your incomplete online shopping cart transactions it can add 15% to your bottom line in just a few minutes. If this is true, and I can totally see the potential in the concept, then anyone with a shopping cart attached to their eCommerce site would be crazy not to use an app like this one. Especially if you have 70% of your potential customers pulling the plug before they hand over the readies and complete their transaction. Setup is simple and just involves choosing a few preferences and dropping a bit of code into your website which CartStack will do for you if you like. The app is fully customizable and let's you craft your own messages to your customers and can be easily branded with your logo. Finally, this excellent  cost effective application comes with plenty of reports and data to confirm just how much money you are making from those previously 'lost' transactions.



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