One of the bigger problems for the app developer is the ability to sell their product into the marketplace and, quite often, it is the design rather than the functionality that is the tipping point between success and failure. Bills HD is one of many personal finance applications for iPad and offers many of the services fundamental to a successful financial app. Where Bills HD may have the edge is in it's eye-catching design which may well appeal to people looking for a simple finance app to have some control over their finances.
Bills HD is a beautifully designed bill reminder and bill tracker app that could just be the catalyst to let you know when your bills are due so you will never forget to pay on time again. It will alert you with daily or weekly reminders when you have bills due or expenses to pay and makes it easy to track and organize your expenditures. It has been designed with a quick overview screen for upcoming bills and reminder notifications so you will always be one step ahead of the game. Bills HD has all the regular features that a good personal finance app should contain including a fair bit of statistical analysis to see where you are spending your hard earned cash as well as time sensitive history displays, payment logs with categories and the ability to backup your data safely and securely with iCloud - which means it's easy to sync your data with your other devices. But in reality, the thing that is going to help sell Bill HD to the potential customer out there is it's snappy and colorful interface which might just be the thing that turns it's audience on.
There is not a huge amount of difference between the plethora of personal finance apps available. Bills HD has all of those and presents them in a very colorful way. On the downside, at US$2.99 it may well make it's potential audience out there think twice when there are many others available for half that price which do similar things. There have also been a few grumbles about it's scrolling technique but I didn't notice them on my iPad. But the bottom line with this simple to use money tracker is that it is selling itself as much as anything else on how it looks - and it looks great to me.