Minteye: Monetize and modernise your CAPTCHA's

Review posted Sat 26 Jan '13
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I have to tell you that I hate those warped numbers and letters that websites often put on their page to verify that you are a human and not a robot. Those jumbled characters are known as CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) and you have to admire them in one way because they are a good security device. However, the amount of time I read them wrongly makes it a problem. Minteye is an app for marketers and advertisers that has come up with what appears to be a more sensible approach by straightening the jumbled characters into something infinitely more readable. This goes some way to preventing walkaways that inevitably occur when something goes wrong. Then they encourage advertisers by monetizing the site whenever you use the straightener, or slider.
With over 280 million CAPTCHA's being solved every day around the world it is easy to see that there would be a lot of money to be made if you could add an advertising element to each of those solvings. Minteye offers a revolutionary new solution for both online security and online advertising by combining CAPTCHA security technology with advertising revenue via the Slide To Fit feature. Instead of showing the squished and elongated letter, MintEye displays its CAPTCHA as a distorted image with text that can be "fixed" with a slider on the bottom. The user moves the slider until the image looks right, and then the software tells the website that it has moved far enough. It gives site owners, advertisers and developers the opportunity to monetize sites by offering a complete multi-language CAPTCHA solution to engage the maximum audience. Instead of paying for CAPTCHA's, site owners can make money from Slide To Fit with every correct slide - and 280 million slides equals quite a lot of money. Minteye was developed by a team of engineers, designers and entrepreneurs dedicated to delivering engaging active, natural and powerful non intrusive advertising products that overcome a burgeoning online advertising blindness. It connects the consumer to the advertising message in a unique, interactive and fun way. The Minteye model links advertisers and website owners so that everyone benefits. Site owners get high-level internet security and a share of advertising revenues. Advertisers gain a powerful marketing tool which is customized to their targeted audience as well as their budget.
The original idea for Minteye came about when one of the founders, who is dyslexic, found it hard to do the standard CAPTCHA test. In research it was found that the concept was beginning to be out thought and computers nowadays can be programmed to recognize the distorted letters meaning the site being more vulnerable to attack. Minteye appears to be the next generation CAPTCHA technology that is simple to use and the advertising runs automatically alongside the slider mechanism. If nothing else, simplifying the warped characters will make life easy for people like me who constantly get it wrong.

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