In this mass produced world I think the time is right for a bespoke revolution. Original artists, musicians and video makers have been putting out their creative work since time immemorial but these days it's not the easiest thing to get your work out there and noticed by the general populace. Masspire is a new free application that provides a place where talented and artistic types can get the three things they need more than anything else - money to develop their art, exposure for their work and the freedom to pursue their creative bent.
Only a handful of people in the creative field ever achieve success. It can depend on a mixture of luck, connections, perserverance, marketing ability, and talent. For every one really talented person that gets discovered probably at least five never do and disappear back into their bedrooms. Masspire want to change that by giving small artists the three things they need to thrive: money, exposure, and freedom - entirely for free. The idea being that if one treats people who make content better then the result will be better content. Most websites offer content creators little hope of a meaningful reward if they make something popular which doesn't give them much reason to make something popular but Masspire aims to change that. It operates through competitions with 12 paid awards at the end - US$500 being the minimum award. Its a little like Battle Of The Bands meets a short film competition. It makes money when the artists sell their work with the artist receiving most of the proceeds. Soon they are going to release "Best of" collections with the artist receiving a share yet again. They plan to actively promote artists in every way they can via featured lists, official profiles and artists are promoted even after they have won a competition. Masspire is not an ad based organization so people can put whatever they wish into their content.In the near future they aim to crowd-source content ideas. At the moment they are catering to people who make music and video but hope to keep on expanding to any sort of creative career you could name.
Masspire was developed for video or music artists who might have fallen through the crack or weren't prepared to compromise their art for the big bucks of major companies. It provides a non exclusive place to sell your music or video skills directly to your audience and it's a bit like one of those great Independent record companies that sprung up in Britain in the '80's that were very artist based and dedicated to matching the big boys with great product. Amazingly enough it worked and, if Masspire takes off, it could be a brilliant way for original musicians and filmmakers to make their mark in the world. Kick over the statues.