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Having reviewed literally thousands of apps over the years there appears to be three important principles to giving a chance of success - the overall design, look and 'feel' of the app, how easy it is to use and how fast it runs. All three have to work properly to get a foot in the door. It's easy enough to see how an app performs from the developer's end but it's a little tougher to see an app's performance from the point of view of the end user. There are many factors that can affect an app's performance and they have been exacerbated more recently with the introduction of tablets and smartphones. Does the app run faster on Android or on iPhone, for example? Are iPad users more patient than Galaxy users? FuelDeck is a monitoring and analytic application that will analyze all these things and more. It aims to tell you where you are going right and where you may be going wrong so that you can do something about it.
There are many things that affects the real app performance seen by end users that include things like your location, the browser or device that you are using, the page being browsed, the server load, network latency and the available bandwidth. As your app develops you will probably be adding new features and its a challenge to make sure that it is running at optimum speed for all users all the time. FuelDeck provides performance data with one-second resolution so you can easily see if any bad code is hurting the end-user experience and fix it. The app not only monitors performance but also analyzes how it affects growth metrics. A slow website can significantly increase your bounce rate and lower customer engagement, not to mention the potential for slow growth in sales and revenue. The app measures all your business metrics and correlates them with performance as well as delivering deep insights and better metrics like median, percentile and averages. Using drilldown reports you can easily find performance data for a particular page (like home page), country, browser or device.
The app world is moving at an alarmingly fast rate at the moment with numerous factors affecting the performance of your product so it is imperative that the end result for users is a user-friendly experience. With so many apps around it doesn't take much for the casual visitor to get disengaged and move on to a competitor. FuelDeck effectively measures and analyzes the user happiness of your visitors from their point of view to ensure a pleasant all round experience. It measures everything from performance variations over different demographics and devices, customer engagement, retention and conversion and delivers great insight in how the world views your app in just a few seconds.