When Flipboard won 'app of the year' a few years ago it was the start of a new way of looking at content on the Internet. Rather than viewing feeds in the normal fragmented way, the app turned them into the most glorious, flickable, 'magazine-style' format that made it a sheer pleasure to look through your content. It was only a matter of time before that concept was tweaked into an excellent publishing application like NOOWIT. This handsome-looking application prioritizes your content to deliver all your news stories from all your favorite sources in a user-friendly and beautiful online magazine.
The way we read our news has changed dramatically over the last couple of years - and its about to change even more. With more and more newspapers monetizing their websites, many of us are searching alternative places to give us our daily news. These days, with so many diverse news-gathering avenues available to us, it can turn into a messy and time consuming exercise just trying to search through the vast amount of content and find the stuff that matters to you. If you end up going through too much irrelevant content to discover those few articles that are essential for keeping up to date with your job, your passion or your hobby, then maybe you should take a look at NOOWIT. It uses a unique Adaptive Information Filtering core and evaluates every piece of content from your favorite sources - whether they be sites, blogs or people - according to your multiple and evolving interests. It filters out the least relevant content and uses the top content to edit a great looking and easy to read online magazine just for you. The pages of this magazine are ordered chronologically, but within each page articles are ranked and occupy space in accordance to their relevance to your personal interests. The most interesting articles appear large and the least interesting small, so you can easily focus on the content that matters. To add to that, you can easily create and publish your own magazine using curated or originally created content. This is particularly relevant to bloggers who want to offer something more interesting. NOOWIT gives you your very own intelligent magazine with beautiful paginated content and adapted to the personal interests of each individual reader. It’s like publishing as many editions of your magazine as the number of readers. Each individual reader will be exposed to the most interesting content for her or him and will not bounce away.
I've long held the opinion that following over a hundred people on Twitter or having more than a couple of hundred friends on Facebook turns into a full time job just trying to keep up with what's happening out there. When Flipboard came along it changed the way I viewed my favorite content from social networks and news sources and NOOWIT achieves similar results. Simply click the MAGit button to add articles to your mag or use the authority tool to write and publish your own stuff. If you run a blog already, just use the WordPress plugin to automatically create and maintain it using your own blog posts. As NOOWIT's own byline says...Cut the Noise: The Future of Media is here!