visitor.js: Target Website Visitors with Personalized Content

Don't you love it when you get a phone call from one of those Indian call centers and the first thing you here is "G'day Mate, my name is Sanjit and I am calling you from Melbourne?"  They know I am in Australia and have taken the big leap forward in trying to personalize their initial message. It doesn't always work but it's a good first line to break the ice. Visitor.js is the online equivalent of G'day Mate. This JavaScript based domain tool allows you to customize your initial introductory message based on information gathered from the customer.
   
Visitor.js is a lightweight piece of JavaScript for website personalization that provides you with information on your site's visitors enabling you to target them with custom-tailored content.  The script allows access to real-time information on each visitor browsing your website. For example: Where is the visitor located? What site referred them? Are they a returning visitor? When did they last visit the website? Based on these attributes, you can dynamically change parts of your website to make the experience more personal and capture the visitor’s attention. You might welcome returning visitors and refer them to the ‘News and Updates’ or 'Tutorial' sections of your website or provide special discounts for visitors who included "free" in their Google search.  You could display testimonials from clients near the visitor’s geographic location and list product prices in the visitor’s local currency. The visitor.js website features several more uses and assists in getting started quickly. Adding the visitor.js script to a website is really simple. its just a question of adding  one line of code.  Prices for using the script are based on a site’s traffic and start at US$9.95 per month, making it affordable for even the smallest business.

Conclusion
It's been pretty well proven over the years that the most important interaction you have with your customers is the very first one. Microsoft's recruitment people discovered a few years ago that you can tell much about a potential employee from literally the first handshake. So to customize your site to each individual customer's situation is a brilliant idea and can only add to your array of customer skills. Visitor.js is an easy to use domain tool that, while not free, is a cost effective way of getting the customer on your side whether they are visiting for the first time or are a returning guest.