Now I know for sure that there are an awful lot of frustrated filmmakers out there just waiting for the opportunity to become the next Martin Scorsese or Steven Spielberg. Most of you are probably still waiting for the callback from Fox about the last project you presented to them - wasn't that the one about all these rock gods and film stars who mysteriously died aged 27? indie reign is a social movie and video application that provides all the background stuff that enables the independent filmmaker to sell their films directly into people's homes - beating the big studios at their own game.
The model for independent films is broken. Of the 4000+ films that were submitted to Sundance this year, only 1% achieved any substantial distribution deal. Filmmakers are inevitably left having to promote their own films, make sales, facilitate payments as well as handling content delivery. indiereign enables filmmakers to control and monetize the distribution of their films online by taking care of the transcoding, storage, delivery and payments. Not only does the app provide an outlet for all those creative juices, it is also a lot of fun. It provides a virtual worldwide sales force where all of your social friends help you sell your masterpiece into the homes of willing recipients. You retain ownership and control of your content and can instantly adjust pricing and work out the percentages and who gets what and get paid instantly. Just let them watch your trailer and the viewer can easily switch straight across to watching the full movie. So what's in it for the viewer? Well, apart from seeing a whole bunch of films you can also earn rewards just for watching.
IndieReign goes some way to addressing some of the problems that the filmmaker has. It gets their film across to the populace and it cuts out the middleman, ie the distributor, as the films are sold socially from within the player and can play on any website. While its not quite the same as having Fox distribute and promote your film it may well be the next best thing. IndieReign handles all the back office stuff while you continue the creative process. Rather than advertising handling your promotion it's your social friends who recommend it to their friends etc etc. it could just be the leg up you need in your quest to make the next great film masterpiece.