StreamThing: Why didn't Netflix think of this 'coming soon' feature?

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I always find it amusing when someone sees a hole in the market and comes up with an app for something we all know should have been included in the service in the first place. I guess Instagram is a classic example - if Facebook had its photo uploading shit together it wouldn't have to have forked out 100 million big ones for a simple photo app. StreamThing is the simplest idea for an app. It tells you when movies and tv shows that you want to see are due to be shown on Netflix instant streaming. Now why didn't someone at the US's biggest online movie channel think of that?
 
Its been suggested that Netflix turn itself into something like Spotify and open up its service to greater viewer involvement but the online movie giant seems quite happy with its place in the sun right now. It seems obvious to many online viewers that there are a number of improvements that could be utilized to make the viewing experience more pleasurable. Advance notice of upcoming tv shows and movies would definitely be right up there as most asked for. StreamThing steps in to that hole by sending  you an alert when movies and TV shows you love become available on Netflix instant streaming. So, rather than dredging through the thousands of show listings, by using StreamThing you can simply create your own personal wishlist and you will get a notification when you can watch and stream your favorites on Netflix. StreamThing grew out of the developer's frustration at the constant time-wasting searches through the Netflix catalog and he decided to turn everything on its head and create a wish list of titles that he wanted to see. Then he developed the app to tell him when they were scheduled for showing and decided to unleash it onto the rest of the viewing public.
 
I'm sure many of us who crave for the next series of our favorite tv show or have been waiting for the release of Terrence Davies' next film masterpiece to Netflix have spent hours searching through the catalog looking for inspiration...or for the next series of Justified, maybe. StreamThing offers free notifications if you are only looking for up to five titles to come up and after that you can go pro at either US$2 or $5 per month. StreamThing joins several other apps that have filled a gap in the Netflix information process and will prove to be a very useful acquisition for the avid film buff who just can't wait.