Developer description

Are you engaging with your audience?

Are you overwhelmed by the number of comments, posts and mentions on your fan page or on Twitter that you simply can’t respond to all of them?

We optimize social conversations

12Mass makes it possible to deliver more individualized responses to twitter or Facebook fan pages that receive comments and posts way over their capacity to respond to, and it measures the effectiveness of the conversations. Converse faster and more efficiently with thousands of social media users daily, Use of 12Mass results in 100x normal engagement levels, improved customer support and better targeted marketing.

How does 12Mass work?

In a nutshell, 12Mass is a highly sophisticated engagement platform. It is the only conversation tool for Facebook and twitter that employs the same A/B testing process used to optimize websites, email campaigns and advertising but dose it for social conversations. The platform enables you to build constantly improving conversation decision trees to provide the most suitable reply/comment to each statues update you receive.

Our Conversational Artificial Intelligence (AI) Search engine uses the most advanced Natural Language Processing (NLP) and clustering tools available to help you gather similar status updates, providing suggestions based on real-time analytics and measured engagement levels from previous conversations.
The system itself learns: the more you use it, the easier it gets to respond with optimized messaging for even faster and more effective engagements.

Last updated 6 Aug 2015

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