AdKaddy is the first platform of its kind - an organized place for users to manage their ... More
AdKaddy is the first platform of its kind - an organized place for users to manage their consumer life and engage with the brands they love.
Every day, the average American receives dozens of marketing emails which are routinely deleted, marked unread, or ignored, all of us having accepted the fact that 205,000 unread emails is just par for the course in this age of the impersonal inbox. We'd unsubscribe from these brands, but the truth is, no one wants to miss an update, a deal, or a new product, so we endure an unruly personal inbox.
What's missing is a dedicated experience where we can keep up with the brands we love, on our terms. Until now.
AdKaddy is making inbox FOMO a thing of the past by creating the first platform dedicated to the consumer-brand relationship, a place where consumers show-up with the primary purpose of consuming advertising and marketers see unprecedented engagement.
Last updated 18 Jun 2019
Published 20 Jun 2019
The way we react to advertising has changed markedly over the last few years. Most of our person to person advertising used to come through our letterbox not too many years ago. To counter it we put stickers on our letterboxes that say 'no junk mail.' Advertisers got the message and, pretty soon, it was all coming through our email in the form of spam. To counter that, we put filters on our email to send it straight to the rubbish bin before it even hit our eyes. It's not that we don't want to receive that stuff because, in many cases, there's some great deals hidden amongst the trash. The bottom line here is that we don't really want to receive advertising in the same place that we get important emails from family and friends. It's confusing and inconvenient and you could miss important messages in all the clutter.
So, there has to be another way of appeasing both parties. The fact is, every day there are heaps of advertising emails in our inbox that are either ignored completely, marked as unread or immediately deleted because we can't be bothered to unsubscribe or consider it too difficult to solve. That way, both sides miss the mark rather badly. The advertisers don't have their products viewed and the individual has a messy and frustrating inbox. It's not like we don't want to see that great deal for an unbelievable...