Published 20 Jun 2019
[cont'd] price on a trip to Barcelona, details of a new wonder product or an 'important update.' It's just that they get lost in the frustration of an unruly email system.
What we want is a well-organized place where we can manage our consumer life on our own terms and engage with the brands we love whilst keeping our regular email account for more personal items. AdKaddy is the first platform of its kind that provides this. The developers have created something here that is dedicated to the consumer brand relationship with the prime motivation being to consume the advertising that is pointed in our direction. This appeases and excites both consumers and marketers who now can be confident that their advertising material isn't being ignored and isn't destined for the rubbish bin in your regular email account.
Once AdKaddy users have downloaded the app they can create a free new consumer AdKaddy email address and use that when subscribing to favorite brands, newsletters, when buying at stores or online, coupons, discount codes or any time an advertiser requires an email address. Why not simple create another email address yourself, I can hear you asking? Well, the difference here is that AdKaddy perfectly organises the flow of emails into brands which are then separated into marketing, shipping and receipts. This is not only great for the interested consumer but equally superb for marketers who have found a much higher engagement from customers who...