Afterpay is an Australian fintech company offering a “buy now pay later” service that allows users to purchase consumer goods over four instalments. Initially a web-only product, Dovetail was engaged in Feb 2017 to help design and develop a mobile app.
Within 48 hours of launching the app it went to the top of the Apple App Store rankings and has been consistently reviewed highly, with an average rating of 4.9 / 5 worldwide. In-store purchases, a channel that didn’t exist until the mobile app offered a feature to generate and pay with barcodes, now represents approximately 20% of total underlying sales for Afterpay in Australia and New Zealand. The app’s ease of use and intuitive design has been a large driver of the company’s customer growth. As of Feb 2020, Afterpay’s iOS and Android mobile apps have over 3 million monthly active users.
The Afterpay mobile app allows consumers the ability to generate a barcode and pay with Afterpay in-store. Users can also view their orders, pay their instalments and look at their payment history. The Shop Directory lists all online and physical stores that accept Afterpay while also offering shopping inspiration.
Last updated 18 May 2020