Published 11 Jan 2013
[cont'd] advertising opportunity. App publishers can now sponsor their apps based on their target market and location providing a unique opportunity to advertise to customers at the exact time and place that they are most likely to download and use the app. The app's key features include app recommendations based on your personal taste and interests and the augmented reality view to scan your local neighborhood and easily locate the stores around you. Now, when you see a business you like, you can download its app directly without having to search for it saving you plenty of search time.
To be quite honest, I have absolutely no idea which businesses around me have apps associated with them. Would I like to know? You bet, I would. Whether its a local coffee shop or the passport office it would be more than useful to use and view their app. AppLocal is an easy to use free tool that allows you to scan the area around you and take advantage of deals and specials that many apps contain. These businesses have invested in their app so they often offer excellent deals to encourage people to download their product. The advertising possibilities for publishers is a very interesting thing to consider too. Business is changing and we all seem to have smartphones these days. Put your local community on your iPhone now.