AwareLabs is a PR task list assembled to help guide startups through the initial phases of ... More
AwareLabs is a PR task list assembled to help guide startups through the initial phases of launching a campaign. While marketing my own startups I spent weeks researching PR, following successful entrepreneurs, and discussing strategy with PR professionals. Through the process I came to a conclusion. Most startups don't know how to transition from development to PR and marketing effectively. PR Agencies are too expensive and most startup teams don't have PR expertise. I built AwareLabs to provide a bridge for early startups. Gathering all I learned into a PR task list that every startup can complete, the same list professionals I spoke with use every day. The goal is to allow your startup to use funds more effectively once you do launch a PR campaign through a paid agency.
Last updated 4 Feb 2012
Published 5 Feb 2012
There is a temptation to think that once you've developed your startup that most of the work is done. Sadly, of course, that's not true if you want to get the best out of all your earlier hard work. AwareLab was designed by startup professionals and guides you through a check list of PR and marketing tasks to launch your campaign to take your pet project to its prelaunch at optimum level.
AwareLabs is a PR task list assembled to help guide startups through the initial phases of launching a campaign. Most startups don't know how to make the transition from development to PR and marketing effectively. PR Agencies are too expensive and most startup teams don't have PR expertise so AwareLabs was designed to provide a bridge for early startups.The goal is to allow your startup to use funds more effectively once you do launch a paid campaign through a PR company. The task list is from the same checklist PR people use when you hire them. You can track logins, notes and links for each PR task and clearly see your progress and momentum in a chart. Awarelabs helps you stay focused and tasks are arranged in groups that build on prior tasks. There is a one time price of US$49.99 if you decided to complete all the tasks. When you first sign up you will be given the opportunity to complete a few dozen PR tasks for free. Once you reach the free limit the site will ask you to pay once via credit card through a secure service called WePay. Once you upgrade to the unlimited account you will have access to all the PR tasks. When new tasks are added in the future you will have access to those as well at no extra charge.
Starting a PR campaign is a fairly daunting prospect and involves everything from social media, blogging, events and press releases. All of which can set you back a fair amount of money just to get started. AwareLabs allows you to spend your time and energy much more efficiently and will save you money when you do move on to a paid campaign for your startup. By creating a check list of things to do to ensure all PR bases are covered you will be building your reputation and positioning your startup in the right place for quicker success and greater momentum. AwareLab is a simple and logical check list that is certainly a cost effective way of getting your startup off the ground.