Developer description

BidCops is Europe’s first free PPC reporting tool.

It’s compatible with Google AdWords and allows PPC campaign managers to save time on PPC reporting tasks.

PPC reporting tasks, if carried out manually, can take significant amounts of time. Using the data from AdWords accounts, BidCops can collate meaningful PPC reports in seconds – saving hours.

With BidCops, PPC managers can save money on their AdWords accounts.
BidCops produces PPC reports which cover 14 key AdWords metrics. Amongst metrics covered in these reports is CPA (cost per acquisition) by match type, conversions by keywords, average keyword positions and Quality Score by keyword.

All of these reports are complemented by graphs and charts, making the results easy to understand. With the insights displayed by BidCops PPC campaign managers can go about deciding on the best ways to deal with issues relating to their AdWords budgets.

BidCops utilises the best practice recommendations of Google, as well as a decade of pay per click marketing experience to highlight the areas within an AdWords account that could be improved.

Users of BidCops can also compare the reports year-on-year and quarter-on-quarter. These reports are also PDF printable.

Subscribers to BidCops can get free support from a Google AdWords Qualified consultant.

BidCops has been approved by Google’s API (Application Programming Interface) team. It’s safe and secure.

The PPC tool was created by ClickThrough Marketing, a Lichfield-based Internet marketing agency.

ClickThrough provides PPC, SEO, content marketing and web development services to clients in the United Kingdom and abroad.

ClickThrough is a Google AdWords Certified Company.

Last updated 23 Feb 2013