Developer description

boo is a new type of travel website that will help change the way you search for travel online.
Our boo is new, but we have years of experience in travel. We are the people behind Web Reservations International (WRI for short) and our other sites include,, and
In fact, we’ve booked travel for over 12,000,000 people from 150 countries since our first site launched in 1999. In doing so, we’ve learnt a lot about what people love and hate about booking travel. We also know that high commission environments always add to the price you pay, so our site operates off the lowest in the industry…or none at all.
In launching boo we’ve tried to create an experience taking what was once a tedious process involving multiple sites and deliver it under a single offering. Put simply, we think you should have a huge choice, and from there we should offer you the tools you need to quickly find what’s right for you. A fully inclusive search and comparison engine, informative reviews and direct links to supplier sites mean that you can make your decision in minutes.

Last updated 15 Mar 2010