Branding Compass is like to working with a branding firm, but for a fraction of the time and ... More
Branding Compass is like to working with a branding firm, but for a fraction of the time and expense. The web-based app helps small business owners quickly discover the best words, fonts, colors and visuals to build your brand, market your business and attract your ideal customers. The automated tool takes less than hour and starts at $99.
Last updated 11 Jun 2019
Published 12 Jun 2019
It's a sad thing to report but it's probably easier to sell a bad product in great packaging than it is to sell a good product in bad. We, as a race, are immediately drawn to a well-designed package with the right name, color scheme and wording attached to it than we are to a white box with little on no design characteristics to grab our attention as it sits on a supermarket shelf. That's why companies often spend as much time and money on the development of a name and package design as they do on the product itself. And, in some cases, we're talking thousands and thousands of dollars here. That's all very well for the big companies with plenty of cash to splash but what about the small ones. In a lot of cases they end up doing it themselves.
So, it's with great pleasure that I report on a new web-based branding app here that will save small businesses a ton of cash and plenty of time. Branding Compass gives you all the benefits of a good branding company without the same outlay of cash. For under one hundred bucks and using just an hour or so of your time you get your very own branding company to help you work out everything from the right wording, the most effective fonts, the perfect color scheme and the best visuals to sell your company or your product to the world.
Branding Compass' automated design tool helps create the perfect visuals that your company needs to build a brand, market your business and attract the right customers. It's fast, it's very affordable and it has the benefit of expert branding advice to propel your company to new heights. Now, you might think that what you're going to get is the usual array of computer-generated designs that you see as you scroll through the Internet searching for inspiration. But this app comes with a lot of behind the scenes knowledge. The developer is a 15-year veteran of a highly regarded branding company who has spent a life in the game. All that knowledge has been automated to make life simple and you'll get expert recommendations on everything from colors to fonts to visuals.
So, what do you get for your money when you sign up to Branding Compass? Well, for a start, you'll get expert analysis on which colors work best, which fonts suit your business better and which visuals will enhance your design concept. You'll also get expert opinions on which words work better for your advertising. The confidence you'll get from knowing an expert has recommended your design will make your final decision much faster and more decisive. A more professional looking design will attract the right sort of customers to your business. You'll also be able to communicate with designers to create a great looking logo for your business or your product that will catch the eye of customers.
Creating the right brand for your business is essential in this congested business marketplace. So, you have a choice. You can either do it on the cheap and get on Word and start designing something for yourself or you can go big and hire a design company to create your brand and image. Unfortunately, not many of us have the skills to do the former and the latter is going to cost you a fair amount of money - probably in the thousands. Alternatively, you can utilize the expertise of Branding Compass, fork out as little as $99 and spend an hour or so soaking up their ideas to create the right design image based on the knowledge that they possess.
Your $99 will give you an online workbook with unlimited revisions, a 10-page report, color palette and typeface recommendations, an inspirational image board, comparisons to similar products and personalized design and branding guidance and more. However, there are two other plans with even more personalized guidance leading up to the ultimate $299 plan which gives you everything from the other plans plus an individual consultation with your own personal branding expert. So, maybe it's time to take a different approach to sorting out your branding and to invest in some serious expertise to get your product moving. You know it makes sense.