Published 18 Feb 2016
[cont'd] can see a point in the not so distant future there won't be any floor staff and customers are simply handed a device with an app like Cartogram on it and they can find the stuff they need themselves. Then all they need to do is to take it up to the self-service registers and not encounter any shop assistants at all. Sad, but true.
Cartogram is particularly useful if you are shopping in a mall. I have this pet theory that all of those malls are designed on the blueprint of legendary architect Victor Gruen. His idea was to make malls so huge and so convoluted that you just seemed to go round and round in circles, shopping until you dropped without ever leaving the building. This app circumnavigates that problem by providing the user with a detailed 'turn by turn' to the correct store. You can even share your indoor location, including the floor you are on and the room you are in, with coworkers and friends.
While Cartogram probably isn't the best news for retail staffing levels it's a great thing for both retailers and customers. Canny customers can simply search for the product they are looking for without having to hunt out an overworked salesperson and retailers will benefit because customers will be able to find what they are looking for in an instant and stop losing sales. The app isn't limited to big stores either. Cartogram produces quite beautifully...