Published 17 Oct 2018
[cont'd] customers and clients, website changes, new site pages, social media activity (Facebook, Twitter, blogs) and ads as well as Google and search engine performance. Every change in their business model will see an email to you detailing it. This kind of inside information gives your company a detailed view of your opposition and could help you make better and more astute strategic decisions in the future.
So, what kind of things can the Competitors App pick up on, you ask? Well, your opposition could be adding a free shipping element for their goods or they might have done something really simple like adding a free trial or allowing customers to sign up without a credit card. It's also very important for CEO's to see the bigger picture of what the opposition's future strategy will be. Your team will be able to compare your competitors' strategy with your own to see where you can make improvements. Rather than finding out about an email campaign after the event you'll be able to monitor their email promotion as it happens and react accordingly.
The bottom line here is that Competitors App is a great way to 'eavesdrop' on your competitors without the use of Russian spies or someone sitting on their bed weighing 400 pounds. It analyses and reports on what your competitors are doing online, what their strategy is, whether their campaign is working. Sure, you could see a lot of this stuff by simply watching...