What is Convertable?
Convertable is a free web tool for any site that allows you to see ... More
What is Convertable?
Convertable is a free web tool for any site that allows you to see analytics data on each form submission individually (as opposed to Google Analytics which provides aggregated stats). It also provides tools to continue to track those leads through the sales/purchase process.
Who needs it?
Online marketers who want to capture smart data on web leads through the end of the sales funnel and then use that data to spend money toward the sources of the best leads (and are not already using a full-blown CRM or marketing automation platform)
Last updated 6 Aug 2015
Published 15 Nov 2012
Convertable is a quite wonderful set of analytic business tools aimed at online marketers that takes Google Analytics to another level. While Google provides aggregated stats on the analytics data of submitted forms, Convertable takes it one step further by analyzing each form individually and then let's you track them through the whole sales and purchase process. As usual with most of these enterprising business apps, this one was born out of the frustration of a marketing team to be able to isolate where every one of their leads were really coming from and the individual ROI on each.
Convertable is a free web tool that can be used on any site and lets you see the analytical data on each individual form submitted. This means that it is now possible to continue to track those leads through the sales and purchase process. It's the perfect set of business tools for online marketers who want to capture smart data on web leads through the end of the sales funnel and then use that data to spend money toward the sources of the best leads. You could use a full blown CRM, of course but that could be expensive and you will probably be paying for a whole bunch of stuff that you don't need. Where did the Idea come from? Convertable was hatched after the developers asked their search marketing clients about the quality of leads coming through their contact forms. They wanted to measure the...