Published 15 Nov 2012
[cont'd] actual ROI of their campaigns by identifying the original source of every lead that resulted in an actual closed sale. This, of course, could take anything up to three months or more after the original inquiry is submitted. They found that there was no way to do this with their current analytics tools because traditional conversion tracking and web analytics tools like Google Analytics only offer aggregated, anonymous metrics meaning it is impossible to track the best and most profitable leads back to their source. Convertable finally allows companies to capture the original traffic source, keyword, location, landing page and more of each individual lead generated through any kind of online marketing campaign, including SEO, PPC, social media, banner ads and email newsletters. Whats more its done in real-time.
Market analysts are going to lap up this excellent SaaS business application because it does something that most of the other analytical apps don't. Whereas the others lead you down a dead end, Convertable opens up all the individual leads from everywhere and everywhere and allows you to see the most effective ones. The app is surprisingly convenient and easy to use, especially considering the depth of information that it is able to supply. Find better insight about each customer without having a hefty CRM to deal with. Convertable takes Google Analytics to the next level.