Couture Lane is the Fashion Marketplace app for Discovering, Shopping and Engaging with 1000's ... More
Couture Lane is the Fashion Marketplace app for Discovering, Shopping and Engaging with 1000's of Independent Boutiques around the world!
Looking for an outfit for date night? No problem. Need a pair of jeans for back-to-school or for that next company offsite? We've got you covered. Whatever your fashion needs are, you can find it here on Couture Lane.
You can also choose to build your own Style Boards with the items you've discovered on Couture Lane and share them with the people you love.
Couture Lane is focused on creating opportunities for Independent Boutiques who may not have access to the same technology and resources that Amazon, Macy's, WalMart and other mass merchants may have. Every Boutique on our platform is either a minority lead business or supports some sort of social cause through their efforts.
Last updated 12 Sep 2018
Published 11 Sep 2018
If you've wandered down Main Street lately you'll know that things are changing. More and more, the stores we've loved and frequented on a regular basis over the years are disappearing. They're not closing their doors because the goods they sell aren't any good though - the goods they stock are just as great as they were when you were a kid. The fact is, nearly 80% of Americans now do a lot of their shopping online (up from 22% in 2000) and 51% of people have bought something online from their mobile phone. While many of these stores have embraced the future by creatingan online presence for themselves, much of the online purchases are via the behemoth that is Amazon.
Mobile commerce is a $67 billion a year business in North America and its growing at a rate of about 20% a year. Roughly 40% of this is spent on fashion and apparel and its reckoned that Amazon is taking most of that. Sadly, the vast majority of the independent boutiques in the US are being left behind because they don't have access to the same technology as the big guys like the aforementioned Amazon, WalMart and Macy's. And that's why Couture Lane has been put together. The aim is to unlock great economic opportunities for independent fashion merchants the world over and to give them the same opportunities and level the playing field a little by putting them all...