Couture Lane View website Apple iTunes

Buy your fashion apparel here and support American small business rather than Amazon

Developer description

Couture Lane is the Fashion Marketplace app for Discovering, Shopping and Engaging with 1000's ... More

Editor's review

Published 11 Sep 2018

If you've wandered down Main Street lately you'll know that things are changing. More and more, the stores we've loved and frequented on a regular basis over the years are disappearing. They're not closing their doors because the goods they sell aren't any good though - the goods they stock are just as great as they were when you were a kid. The fact is, nearly 80% of Americans now do a lot of their shopping online (up from 22% in 2000) and 51% of people have bought something online from their mobile phone. While many of these stores have embraced the future by creatingan online presence for themselves, much of the online purchases are via the behemoth that is Amazon.


Mobile commerce is a $67 billion a year business in North America and its growing at a rate of about 20% a year. Roughly 40% of this is spent on fashion and apparel and its reckoned that Amazon is taking most of that. Sadly, the vast majority of the independent boutiques in the US are being left behind because they don't have access to the same technology as the big guys like the aforementioned Amazon, WalMart and Macy's. And that's why Couture Lane has been put together. The aim is to unlock great economic opportunities for independent fashion merchants the world over and to give them the same opportunities and level the playing field a little by putting them all under one roof via this app.

Couture Lane is a new app for iOS that serves as a complete fashion marketplace app for discovering, shopping and engaging with thousands of independent boutiques around the world. Whether you are looking for a new party dress, a pair of shoes for work or getting clothes together for the new school term, you'll find everything you need here. The app has all the great features of other online fashion apps and you can even build your own style boards with the items you've found on site and share them with your family and friends. The big difference here is that you're supporting small businesses rather than a huge conglomerate. 


While Couture Lane is all about providing a place for fashion enthusiasts across the US it's also about providing an online community for the many American fashion businesses who don't have a serious outlet for their fabulous apparel. To qualify for a merchant account, you must have an established storefront or e-commerce website located in the United States that sells new fashion items, including clothing, shoes or accessories. Every boutique on the platform is either a minority lead business or supports some sort of social cause through their efforts. What's more, turnaround is fast. Proceeds from fulfilled orders are deposited into your account within 2 business days.


As a customer, after you've signed up with Couture Lane you can set your price range, select a style and an occasion in a short questionnaire. Once you've answered a few questions about your measurements, body type, skin tone and fit preferences the rest will. Be taken care of and everything you see will complement your size and body type. You’ll be pleased to know that you will never be charged a personal styling fee and your shipping will always be completely free. The developers’ mission is to make it easy to discover, shop and engage with independent brands, boutiques and fashionistas from all over the world. Couture Lane is available for free for iPad, iPhone and other iOS devices in the App Store right now. 

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