38% of Facebook users have purchased something after liking, sharing, or commenting on it on ... More
38% of Facebook users have purchased something after liking, sharing, or commenting on it on Facebook (source).
Lookbook Cloud allows businesses to create interactive sliders as a part of their Facebook page. That slider (we call them “lookbook”) can contain product photos in the environment, for example for fashion brand it can be a photo of models , for furniture retailer - carefully designed living room. Each product on the photo can be market with hotspot (a tag, containing product name, price and link to learn more or buy). In our example with model you can place hotspots to her dress, handbag and shoes; with living room you can mark a coach, table plus chairs and shelves.
Facebook visitors can view slides not leaving their favourite social network, rollover hotspots to see basic information and finally click to links if they are interested to get more information or purchase a product. There is also a sharing facility, each slide can be share on Facebook user’s timeline, so great one have a potential to become viral.
Creation of lookbooks with Lookbook Cloud doesn’t require any programming skills, all you need are images that you can use, the rest is done via easy-to-use web interface.
Hence online retailers can present their product in much more compelling and engaging way and get better return to investments.
Target market and pricing
Lookbook Cloud targets online merchants, first of all fashion/apparel and homeware/furniture. The product is sold on subscription model with free and paid plans. Free plan allows you to create one lookbook with five slides.
Paid plans starts from $9.95 (plus GST for Australian customers) per month, so affordable for small and medium business. There is a 30 days free trial for paid plans, customers can test Lookbook Cloud and make sure that it works for them before paying (there is built-in statistic and possibility to embed Google Analytic code or use traceable URLs).
Last updated 6 Aug 2015
Published 28 Oct 2013
Most businesses or individuals with something to sell seem to have a Facebook Page to help to advertise themselves these days but the original concept hasn't really developed that much since the inception. Lookbook Cloud is a Facebook marketing application that adds very impressive looking photographic presentations to help to advertise your goods. This includes interactive 'hotspot' pricing and descriptions as well as a very cool looking, sliding photo display. Lookbook Cloud takes ecommerce up one level and makes your advertising photos totally interactive with no technical knowledge needed at all.
According to Facebook's own statistics, 38% of Facebook users have purchased something after liking, sharing or commenting on it on Facebook. That's a pretty high percentage but there is little doubt that adding a more commercial aspect to your advertising material is going to be a positive move for sales. Lookbook Cloud allows businesses to create interactive sliders or 'lookbooks' as a part of their Facebook page. Sliders can contain beautiful product photos to illustrate the goods. It is brilliant for small business or individuals with bespoke items to sell because you can post photos and place hoverable 'hotspots' (a tag, containing product name, price and link to learn more or buy) on them. If it's furniture you are advertising, you'll find a living room where you can mark a couch, a table plus chairs and shelves. Facebook visitors can view slides without leaving their favourite social network, rollover hotspots to see basic information and click to links if they need more information or wish to purchase a product. There is also a sharing facility and each slide can be shared on your Facebook timeline, giving it the opportunity to go 'viral.'
Probably the best thing about Lookbook Cloud is that you really need zero programming ability to use the app. In fact, the only things that you need are the photos you wish to display. Online retailers can present their product in a much more compelling and engaging way and get better return on their investments. This simple to use app comes as a free version for one lookbook and five photos but the paid plan starts at a mere ten bucks or so per month - certainly affordable for most small businesses. There is built-in statistical analysis as well and the possibility to embed the Google Analytic code or use traceable URLs. If you want to try Lookbook Cloud out there is a free 30 day trial available right now.