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People Powered Yellow Pages

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People helping people find better local businesses.
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Editor's review

Published 20 Oct 2011

One definition of the word mojo is that is an often elusive quality that sets one person apart from everyone else. In the case of the aim is to set businesses apart from each other on account of a rating system based on customer reviews.

There are quite a few directory sites around that offer a marketing platform for local businesses and provide a rating opportunity for customers. These reviews are generally restricted to members however the mojo model goes a bit further.

Businesses can sign up for a listing and add product descriptions, photographs and any coupons that will be available to members. Visitors to the website can search for businesses by category or city and read reviews before making a decision. Once they’ve used the services or purchased goods from their chosen business they too can post a review and add any other information like more photographs to back it up.

Obviously members can also add the details of a business themselves and add a review if they’ve had a particularly good or bad experience.

Member’s reviews are only part of the story as mojo trawl other sites looking for relevant comments and it is a mixture of these that result in a business obtaining its mojo rating. The rating is also affected by the perceived integrity of the writer and this is judged on criteria like how many previous reviews they’ve written and how many other members have found the reviews helpful.

Directory sited like this are always a useful especially if you’re in a strange town. Mojo’s mission is to make sure you hit on the good businesses and stay away from the bad ones.

The sharing of intelligence is always useful and as long as people write constructive reviews rather than vindictive criticism there’s a place for this type of site. The reviews are themselves reviewed and pulled if necessary so there is a level of policing providing some integrity.

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