NearNotify View website

Spruik your business the 21st Century way

Developer description

NearNotify (N2) beacons are small, battery-operated wireless devices that transmit Bluetooth ... More

Editor's review Page 1 of 3

Published 12 Mar 2018

Many years ago there used to be characters called spruikers who stood outside of shops and restaurants extolling the virtues of the goods that were sold inside. You still occasionally see and hear them now but it's a bit of a dying art. They would orate like a town cryer and inform anyone walking by of the great things on offer inside and were an essential part of high street shopping. These days, with virtually every shopper holding a smartphone, there are more effective ways of grabbing the attention of potential customers.

Proximity marketing does pretty much everything that the old spruikers used to do but it probably does it more effectively. NearNotify is a new marketing app for Android, iOS and web that encourages customers with custom promotional messages, website addresses and other general information on their phone whenever they are in range of the signal. How does it do this, I hear you ask? Well, a retailer can use small, battery operated wireless devices (or beacons) to transmit Bluetooth signals to nearby smartphones. The good news is that the customer doesn't even need to have the app on their phone to receive them. NearNotify will get the message across whether they have the app or not.

As a potential customer moves into range of the signal they will receive a message on their smartphone of a promotion or a special offer available. If the customer is intrigued and interested in the message and enters the store...