Nudge is an advanced analytics platform for content marketing. Current analytics platforms are not designed to track content marketing efforts across multiple websites. Also they provide only metrics like pageviews and impressions leaving much to be desired in terms measuring virality, attention minutes, influencer reach and engagement which are critical in brand's content marketing efforts. With GE, Nudge measured and provided analytics for content published/shared on 70+ websites like Tumblr, Micosites as well paid ads, all at one place.
Last updated 7 Feb 2015