Palp enables users to create and discover simple posts with a picture, in a close range over ... More
Palp enables users to create and discover simple posts with a picture, in a close range over bluetooth using iBeacons technology.
Palp can be used by restaurants and retail businesses to advertize specials/deals, OR by any individuals to post/share information in a social context.
Palp turns your iPhone into an iBeacon so it can advertize posts over Bluetooth. The Posts can be discovered by other Palp users nearby.
- Take a picture or choose from photo library, and add a description to create a post.
- Users can create as many posts as they want and start advertizing them. The posts can be modified or deleted.
- Protects the authenticity of the posts by tagging them with advertizer's name!
- Nearby Palp users get notified when they come within the range of the publisher.
- Users can share the discovered posts seemlesly on Facebook and Twitter
Last updated 10 Oct 2016
Published 11 Oct 2016
If you are a shop or a restaurant these days, you need a full arsenal of advertising and marketing ideas to get your message across. Many years ago, shops would often employ a spruiker who would stand outside the store and call out the latest deals and specials to encourage people to come inside. In today's world however, when pretty much everyone has a smartphone in their pocket, there are easier and more effective ways of achieving the same goals.
Palp for Proximity Social Marketing is a social marketing and promotional app for iOS that uses IBeacon technology to broadcast advertising material over short distances. IBeacon is a system developed by Apple in 2013 that uses low energy Bluetooth to broadcast to smartphones and tablets whose owners may be in close proximity. It senses the receiving device's location, tracks customers and triggers location based actions to the device such as social media check-ins and push notifications. Palp makes it easy for retailers - or individuals if it comes to that - to create advertising and discover simple posts using a photo and caption to share information.
Effectively, Palp turns your phone into an IBeacon so you can share your posts in a social context. It's great for restaurants and retailers because they can share their info with Palp users who might be in the local vicinity and may be looking for exactly the thing you are advertising. The app is compatible with iCloud so you can sign in straight...