Palp for Proximity Social Marketing View website

Clever localized advertising for restaurants and retail

Developer description

Palp enables users to create and discover simple posts with a picture, in a close range over ... More

Editor's review Page 1 of 2

Published 11 Oct 2016

If you are a shop or a restaurant these days, you need a full arsenal of advertising and marketing ideas to get your message across. Many years ago, shops would often employ a spruiker who would stand outside the store and call out the latest deals and specials to encourage people to come inside. In today's world however, when pretty much everyone has a smartphone in their pocket, there are easier and more effective ways of achieving the same goals.

Palp for Proximity Social Marketing is a social marketing and promotional app for iOS that uses IBeacon technology to broadcast advertising material over short distances. IBeacon is a system developed by Apple in 2013 that uses low energy Bluetooth to broadcast to smartphones and tablets whose owners may be in close proximity. It senses the receiving device's location, tracks customers and triggers location based actions to the device such as social media check-ins and push notifications. Palp makes it easy for retailers - or individuals if it comes to that - to create advertising and discover simple posts using a photo and caption to share information.

Effectively, Palp turns your phone into an IBeacon so you can share your posts in a social context. It's great for restaurants and retailers because they can share their info with Palp users who might be in the local vicinity and may be looking for exactly the thing you are advertising. The app is compatible with iCloud so you can sign in straight...