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An interview with Personixx main man Gary Kawesch

Editor's review Page 4 of 6

Published 7 Jun 2012

[cont'd] distasteful British slang term and was kinda like a dingleberry. He didn't know what that meant either but went along with the latter because it sounded slightly less distasteful. For any of you wondering what they really mean I'll get you to check them up in the Urban Dictionary.
 
So who would you like to sign on next? I suggested that after Barack Obama's performance at the White House correspondents' dinner he would be a fine pick up if things go wrong in November but Kadesch leaned more towards Snoop Dogg to wow his predominantly 15-25 target group.
 
"Snoop Dogg would be great. Anyone with a huge following, a tremendous degree of celebrity, an interesting and recognizable voice. Justin Beiber, Lady Gaga. They are very powerful. They are influencers. That's exactly the type of celebrity we are looking at."
 
Kawesch then disclosed a very interesting direction for Personixx.
"We are looking right now at a licensing deal...I can't say who but let me just say that they a very popular set of animated characters. We might even white label it for a stand alone app if all goes well. It's important to me to procure talent that has some legs and some longevity. The animated series is certainly along those lines."
 
Personixx is pulling out all the stops on marketing with Facebook, Twitter and Pinterest offshoots predominant in advertising and promotion of the product. How essential are...