Published 10 Nov 2012
[cont'd] Pickn’Tell fashion lover community. Get social and invite friends to shop with you, or send coupons and events to friends using the person to person chat feature. Then gain points and prizes for your activities and receive promotions & discounts from stores you visited. You can view pictures and videos posted by other community members, make comments, get and give fashion advice and maybe even make friends with like-minded people. For the retailer it means that your brand is empowered to make more impactful business decisions, positively affecting your bottom line and customer relationship.
Pickn'Tell really is a great model for an online retailing experience. For the shopper it's a fun and easy way to show your friends your possible fashion choices while in the store by sending them real time video or photos with you wearing the item. It also gives you access to your favorite brands and coupons and gives you a neat little place to manage your stuff. For the retailer Pickn'Tell helps you attract, retain and get to know your customers by providing them with an application and platform through which they can share their shopping activities. They also provide a variety of metrics, trends, analytics as well as consumer behavior analysis to enable you to better understand the reasons behind your customer's shopping behavior.