Pinpointe’s cloud-based email marketing helps business (“B2B”) marketers get better results. ... More
Pinpointe’s cloud-based email marketing helps business (“B2B”) marketers get better results. Improved targeting, segmentation and drip marketing campaigns help marketers easily nurture and deliver more quality opportunities to the sales team. Pinpointe is backed by professional services to guide you through best practices and deliver better results.
Last updated 27 May 2011
Published 27 May 2011
Pinpointe is a web-based email marketing platform with a lot of great features that will make running your email campaigns a lot easier. If you’ve been looking for email marketing products or email marketing services, you’ll decide your search is over once you try Pinpointe.
Pinpointe has all the tools you need to organize, implement, and track your B2B email marketing campaigns, including features like an Email Template Library, Drag & Drop Surveys, SPAM Score Checker, Autoresponders, Detailed Bounce / SPAM Activity Results, and more; things you don’t get from all email marketing vendors.
When you log on to your Home page you see a link to buy credits and a link to Tech Support, buttons so you can immediately Manage Lists or Create Emails, Recently Edited Campaigns, and Recently Created Contact Lists, as well as a nice graph of Latest Stats which shows Unconfirmed Contacts, Bounces, Confirmed Contacts, Forwards, and Unsubscribes - all of which are extremely useful bits of information to have about your email marketing campaign.
At the very top right of the page you have access to Templates (including the ability to create your own custom email templates) and Forms – yes, on top of the business email marketing services you can also create web forms for your site.
Across the top of your Home page you have several tabs - Contact Lists, Contacts, Email Campaigns, Surveys, Autoresponders, and Statistics.
An interesting feature under Contact Lists is the ability to view and create segmented lists of your contacts or leads.
Under Contacts you can of course create and edit contacts, but you can also import and export your contacts.
Under Email Campaigns you can create and view Split Tests, which allow you to send different versions of the same email campaign to and see which one gets better results. You can also have custom fields for each contact allowing you to personalize a block of content in your email campaign with Dynamic Content Tags which are also located on the Email Campaigns tab. You can upload images to use in your email marketing campaigns with the Image Manager on the Email Campaigns tab.
On the Surveys tab you not only can create surveys to link to and view the results of the surveys you’ve already created, you can actually download the results as a CSV file to analyze at your leisure.
Under Autoresponders you have the usual Create and View that you have with most email marketing vendors, but you also have Triggers, which activate a certain action when a specific event occurs – like sending a message to a contact on their birthday or maybe Christmas, or adding a contact to a new list if they click the link you send.
On the Statistics tab you can view a beautiful graph of almost anything you want that has to do with your B2B email marketing campaigns, including Campaign, Split Test, Autoresponder, and Triggers.
At the top of almost every page right below the tabs, you’ll find a random Email Marketing Tip, which I thought was a nice touch. Pinpointe is one of the few email marketing vendors that I’ve seen that try so hard to help you make your email campaigns a success.
Their support resources are extensive including a 200 Page User Manual download.
Pricing is incredibly reasonable, starting at $42 a month for monthly plans, or 25,000 email credits for $245. You can also get a dedicated IP address for $50 per month.
If you are sick and tired of looking for a good B2B email marketing solution with affordable prices, you need to try Pinpointe. They are a step above the rest of the email marketing vendors out there.