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Forget coupons. Quibus is the UBER of couponing

Developer description

Quibus by Instadeal is a search engine app that connects users with merchants to offer local ... More

Editor's review

Published 16 Mar 2017

It's interesting how a simple tweek to a service can totally change the way it works and the way that we live. It wasn't that long ago that we were at the mercy of the cab industry. We had to fit into its busy schedule and wait until a cab came along in order to get to where we wanted to go. Then UBER appeared. It was the same for the hotel industry until AIRBnB revolutionized things there too. Now it's the turn of the coupon industry. Coupons are a great advertising tool for service industries as well as a money saving item for customers. They only trouble is, the customer still has to fit into the service industry's busy schedule. Now Quibus by Instadeal has turned that concept on its head.

Quibus is a search engine app for iOS that connects users with merchants to offer local services at the best deal going. Let's face it, a great deal is only a great deal if it fills your personal criteria. A haircut for ten bucks is useless if it's miles away or if you've read reviews that the cutters' aren't particularly good at their job. Quibus gives users the freedom to decide what a 'deal' is according to their own definition - whether it be price, merchant reviews or distance. In addition to improving the traditional coupon market, Quibus wants to do for services what UBER does for cab rides and AIRBnB does for hotels.

The app has three core actions. First up there's the 'live deal' feature where users specify exactly what they are looking for. For arguments sake let's say it's a haircut. The customer will announce when they need it and how far they are willing to travel to get it. Local merchants will receive this information and respond accordingly and, if they have any gaps in their schedule, they will offer an appointment time and a price. Let's assume, for example, that you want a haircut on a Wednesday evening. The merchant may have a gap in their schedule and reply to entice you in with a message like '6pm Wednesday evening haircut for $40 rather than the advertised $60.' Maybe there will be two or three similar offers from merchants with their own version of the deal. You choose which one suits you best. After the deal is accepted and redeemed, both the merchant and the customer write a review of the other to attract more customers for the former and better deals for the latter. Simple really.

While the first core action is mostly about the customer, the next two concentrate on the merchant. The 'last minutes' feature gives businesses a chance to advertise gaps in their schedule and encourage customers to take advantage of those gaps with reduced prices. Maybe there's a cancellation or they are just not busy that day. They can offer a discounted price to bring in more custom and fill those gaps. Last but not least, Quibus acts as a personal booking assistant. When merchants update their weekly schedule and set rates for certain services, Quibus will promote that availability to help them fill any open time slots.

Right now, when we need a particular item or a service, there are a number of avenues that we can take as consumers. We can Google an item, we can read reviews about a product, talk to friends about their experiences or check on Facebook etc.  Then we can narrow it down to a shortlist of merchants to choose from. It's quite a long, drawn out process with a lot of steps involved. The beauty here is that, by turning the process around, it can be consolidated into one simple action. Finally, Quibus analyses every deal and review posted. If a merchant fails to win a deal or its offers don't match up to similar ones, the client will be informed so they have a better chance of competing next time round. The idea is to help businesses grow, attract more clients and strengthen their brand. At the moment, the app is only for iOS and is only available in the US. However, the Quibus revolution is likely to thrive in the same way that UBER and AIRBnB has, so keep your eyes open.

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