Taveo View website

The simplest way to analyze the effectiveness of your advertising

Developer description

Taveo is a URL click tracking and shortening service. We help site owners monitor and track ... More

Editor's review

Published 2 Feb 2015

If you are currently running ads on your website or your app you might think that you have done the hard work and now's the time to reap the rewards. However, you might be paying for ads that don't have quite as much effect as they could do. Maybe you are running Twitter and Facebook campaigns as well as regular ads and are tracking the overall traffic that those campaigns attract. Fair enough, you might say, but what if the Twitter ads are generating twice as much interest as the other two? Taveo is a URL clicktracking and shortening service that helps you monitor and track incoming users as well as gathering statistics on the people that click on your links. It lets you create a separate URL for each ad location and analyze the stats - including geographical location, type of device and number of clicks etc - to give you a much better overview of where you are spending your ad money and how effective it is.
Analytic tools that show you how visitors get to your site are one of the boom industries online these days. Generally, when you Tweet, post to Facebook or advertise, the destination URL is always the same. However, Taveo uses a more effective method and sets up a separate URL every time you publish your page. It works like this. After creating your new product you would create three new Taveo links, then utilize one for Twitter, one for Facebook and one for advertising. You now have detailed statistics about traffic sources because you know which link your users click on. What's more, many apps only give you half the story because they don't manage to get around the ad-blocking technology. This means they could be missing out on the 15% of traffic that is blocked from view. Taveo doesnt use Javascript for analysis so you won't need to add any tracking codes, scripts or query parameters etc yet it will still capture referer, search parameters and plenty more. The app lets you create "short" links with a specific destination and then gathers statistics in real-time about the visitors that click on these links - but you can use your own domain name if you wish.  It will even detect bots and fraudulent behavior associated with your ad campaign that can give false information and impair its effectiveness. Taveo's first tier of service is free to use but the final product will include paid versions for those wishing to have enhanced capabilities.
To put it simply, Taveo is the perfect tool to help you better understand the traffic you are paying for. It can help audit and verify your advertisers and traffic partners by tracking everything from the number of clicks, their geographic location, what sort of mobile device they are using and even the browser type. Above all else, Taveo succeeds because of logic and simplicity. Just create your new link or use your own domain link, publish it anywhere you like and analyze the results of who clicked on your link. It's ridiculously easy and much more effective than a blanket report. The fact is, social media advertising is going from strength to strength and it's not just the big companies that are getting involved. Taveo allows everyone to get full stats on their advertising and shows you where it can be placed most effectively.

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