Webfluenz View website

The sophisticated social media management tool

Developer description

webfluenz is a social media monitoring and measurement tool which provides users with a system ... More

Editor's review Page 1 of 2

Published 10 Feb 2012

Webfluenz is an onomatopoeically named social media monitoring application that works in similar areas to recently reviewed apps Campalyst and Sprout Social. Why on earth would you want to monitor your social media, you may ask, when it unfolds right in front of your eyes. Well, Webfluenz uses all it's tools to track your product exposure on the likes of Facebook and Twitter as well as providing numerous analytical tools to discover the influence of your social media advertising.
Webfluenz is a sophisticated and intelligent social media monitoring and measurement tool which provides users with a system to listen, to monitor and to engage with the social media and the real-time web. If you want to get technical it is a specialised web crawler that works in conjuncture with sophisticated natural language processing (NLP), pattern recognition and data mining algorithms.The data is parsed and presented in a simple and easy-to-use self-serve browser based interface in the form of search profiles and campaigns. It crawls through the web collecting and collating every mention your brand has earned on the web across all platforms. It checks blogs, microblogs, social networks, videos and viral images to understand and interpret nuanced insights and provide brand value.This multi-language tool  not only provides advanced volumetrics to track exposure of your brand but also provides sentiment, geographic, topical trend and influencer analytics - probably the most important of all.  Apart from that, Webfluenz also measures how many people have taken some sort of...